Alexander Baumann Named New Managing Director of HUBTEX North America

Above: Alexander Baumann shaking hands with DSH’s former President Rob Alling at Fabtech in 2023

Alexander Baumann 

HUBTEX North America’s new Managing Director Alexander Baumann is assuming responsibility for the industrial truck manufacturer’s operations in its most important non-European market with immediate effect. The 51-year-old will focus on sales and marketing in his day-to-day work. The wholly owned subsidiary of the Fulda-based HUBTEX GmbH & Co. KG emerged from the Group’s acquisition of all shares in the general importer Design Storage & Handling (DSH). 

Alexander Baumann, who has over 20 years’ experience in the market for in-company material flows, will take charge of all the company’s sales and marketing activities in North America in his new position. “HUBTEX is among the world’s leading manufacturers of sideloaders, order pickers, custom-built industrial trucks, and specialist vehicles for the transport of long, heavy, and bulky goods, and we want to consolidate this position further in North America in the steel processing industry as well as the building materials trade and the lumber industry,” Baumann says. He brings a wealth of expertise that HUBTEX needs as it shifts its focus in North America. He has already masterminded the successful delivery of pioneering projects in an intercultural environment in his previous roles at two companies, Genkinger (a manufacturer of custom-made industrial trucks) and bAKA (a specialist in bespoke material flow solutions).

HUBTEX North America cultivating key markets

For over 30 years, DSH sold the HUBTEX Group’s products in North America with considerable success, and the industrial truck manufacturer has now fully integrated the general importer into its organizational structure. Renamed HUBTEX North America, the subsidiary currently has branches in Fredericksburg, Virginia and Brookville, Ohio, with another being set up on the West Coast in California. It also has sales representatives in California, Washington State, Oregon, and Texas. HUBTEX is planning to expand several of its series, incorporating the most important features in line with the Group’s stringent quality and reliability standards so that customers get swift solutions straight from the expert.

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