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Gefran appoints Karsten Just as Chief Sales Officer

Karsten Just Gefran CSO Nov 2023

Gefran, Inc., a manufacturer of industrial sensors, controls, and instrumentation, announced the appointment of Karston Justas the company’s Chief Sales officer (CSO). As the newest executive hire, Mr. Just will spearhead Gefran’s sales strategy, revenue generation, and support for Gefran customers around the world.

“We gladly welcome Karsten to our team,” stated Gefran’s Chief Executive Officer, Marcello Perini. “He has been tasked with ambitious goals and as a multi-national company, Karsten is responsible for growth in all our locations. We’re confident his managerial experience and fortitude make him the ideal candidate for this job.”

Just’s educational background and work experience are significant. After completing his degree in electrical engineering in 1990, he went to work for ABB Striebel & John, a leading manufacturer of energy-distribution systems. He began his career as the company's technical sales manager and then advanced to the head of product development and management for their low-voltage products division. In 2000, Just was promoted again to the group’s managing director.

In 2003, Just joined Weidmüller Interface, a manufacturer of industrial connectivity, interface, and control equipment for automation applications. He served as their executive vice president of portfolio management. In 2005, he became the managing director of sales and marketing at Leuze, a manufacturer of industrial sensors, code readers, and safety sensors for factory automation.

In 2012, He became the Chief Sales and Marketing Officer for Bartec, a manufacturer of safety and explosion-prevention technology for the oil and gas industry. In 2016, Just joined Baumer Group, a manufacturer of industrial automation sensors and sensor systems, as their Chief Sales and Marketing Officer. Among other responsibilities at Baumer, he served on their executive board, managed 17 subsidiaries, and digitalized marketing processes for the company.

“It is with enthusiasm that I accept this new role at Gefran, a company that has always anticipated market trends and faced challenges, successfully. The objectives, especially when ambitious, are achieved by teamwork and focusing on competence, flexibility, and technical quality,” said Just. “I’m positive we’ll do a great job together.

Gefran, Inc. is a U.S.-based manufacturer and subsidiary of Gefran S.p.A., headquartered in Northern Italy. With more than five decades of experience and nearly 700 employees worldwide, Gefran designs, engineers, and manufactures sensors, controls, and instruments used in industrial equipment, manufacturing, and operations management. Both original equipment manufacturers and end users rely on Gefran products for applications in fluid power, heat treatment, die-casting, packaging, plastics, glass, and more. In addition to standard product lines, Gefran’s vertically integrated supply chain allows the company to customize products for its OEM customers. For more information, visit https://www.gefran.com/

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